THE STUDIO / V1.0
A little closer.
A whole world.
The identity, the feeling, and all the little details.
24 illustrated pages for making Luvlinks feel like Luvlinks.
01 / A little closer.
Contents ↑
LUVLINKS / BRAND BOOK 01 / 24Read page notes
THE BRAND BOOK / V1.0 / 2026
A little
closer.
Connection you can wear.
02 / Connection you can wear.
Contents ↑bring you closer.
Luvlinks puts that feeling into fine beaded earplug jewelry: personal, expressive, and made to belong with your own style.
Read page notes
01 / THE IDEA
Connection you can wear.
Some things
bring you closer.
A familiar face in the crowd. A favorite song. A tiny detail that starts a conversation.
Luvlinks puts that feeling into fine beaded earplug jewelry: personal, expressive, and made to belong with your own style.
The emotional territory: closeness, self-expression, shared memories.
03 / Small detail. Clear point of view.
Contents ↑Read page notes
02 / POSITIONING
Small detail. Clear point of view.
The category
Beaded jewelry with earplug connections. The necklace leads the design; the compact functional ends complete it.
The person
Music lovers who dress for themselves. A friend group with different styles. No gendered shopping lanes or imagined customer statistics.
The distinction
Fine-scale bead rhythms, tiny expressive charms, and an original world of linked hearts and warm color.
For people who want the little things to feel like them.
Working positioning. Validate demand, pricing, and product feasibility with real people and samples.
04 / PLUR is a way to show up.
Contents ↑Read page notes
03 / VALUES
PLUR is a way to show up.
Peace
Make room. Leave space for someone else’s experience.
Love
Notice the small things. Warmth lives in the details.
Unity
Different looks. Shared moments. Invite people in.
Respect
Ask before a photo, a hug, or sharing someone’s story.
A proposed code for the brand’s behavior, collaborations, and community spaces.
05 / Playful, with a little polish.
Contents ↑Read page notes
04 / PERSONALITY
Playful, with a little polish.
Warm
Speak like a thoughtful friend. Say “Find your link.” Keep the invitation open.
Expressive
Use color, rhythm, and small surprises. One playful line has more impact than a page full of puns.
Considered
Name the bead color and tiny motif. Let close-up imagery do the selling.
Inclusive
Describe a mood or an outfit. Never assign colors or collections to a gender.
Avoid forced slang, “baddie” imitation, gatekeeping, faux luxury, and unsupported performance language.
06 / The words around the link.
Contents ↑Lilac, pearl-like glints, and a tiny moon. A softer kind of statement.
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05 / VOICE IN USE
The words around the link.
Brand line
A little closer.
Product line
Moonbeam
Lilac, pearl-like glints, and a tiny moon. A softer kind of statement.
Campaign line
Good music. Your favorite people. A little color that comes with you.
Useful CTAs: Find your link / Explore the collection / See the story / Save to my mix.
Concept copy: “Illustrative USD price” and “Original AI design concept.” Avoid ratings, reviews, stock, or shipping claims.
07 / Two hearts. One little link.
Contents ↑
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06 / IDENTITY
Two hearts. One little link.
Primary wordmark + original linked-heart symbol. Use the wordmark for first encounters; the symbol for familiar touchpoints.
08 / Give the little things room.
Contents ↑Heart mark: 28 px digital / 8 mm print.
These are starting rules; proof at actual size.
Read page notes
07 / LOGO BEHAVIOR
Give the little things room.
x
x = height of the lowercase “l”.
Clear space
Keep at least 1× the “l” height around the wordmark. Use the supplied outlines; never stretch, add effects, or rebuild the spacing.
Minimum sizes
Wordmark: 100 px digital / 25 mm print.
Heart mark: 28 px digital / 8 mm print.
These are starting rules; proof at actual size.
Ink on light fields. Cream on blue or ink. Place logos on quiet image areas with a solid field when needed.
09 / A warm world. A blue signature.
Contents ↑Read page notes
08 / COLOR
A warm world. A blue signature.
Night ink
#252B59
15%
Warm white
#FFFDF2
45%
Butter
#FFF270
20%
Petal
#FFBDD8
8%
Electric blue
#3F4CC7
7%
Daydream
#CDBCF1
5%
How to use it
Warm white gives product images space. Butter is the signature field. Pink and lilac stay as accents; blue adds structure.
Readable combinations
Use ink on cream, butter, pink, and lilac. Use cream on blue. Never set pale text on another pale field.
Percentages are a suggested visual balance, not a formula for every asset.
10 / A friendly voice, in three parts.
Contents ↑Use the supplied outlined logos in production.
Your own kind of color.
Fallbacks: Trebuchet MS, Arial, sans-serif.
Read page notes
09 / TYPOGRAPHY
A friendly voice, in three parts.
Aa
Arial Rounded MT Bold
Wordmark source and expressive display.
Use the supplied outlined logos in production.
A little closer.
Georgia Italic / emotional accent
Fine beadwork. Tiny charms.
Your own kind of color.
Avenir Next / clear everyday copy
Fallbacks: Trebuchet MS, Arial, sans-serif.
Website display: 64–112 px; section titles: 40–72 px; body: 16–18 px. PDF uses Arial for portable body rendering. Fonts are not redistributed.
11 / Follow the little trail.
Contents ↑
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10 / GRAPHIC LANGUAGE
Follow the little trail.
A line with personality
A fine dotted curve suggests a strand without drawing fake hardware. Use it as a quiet divider or packaging accent.
A little restraint
One motif per composition. Keep margins generous. Rounded buttons echo beads; photography brings texture.
Avoid dense stickers, repeated mascots, neon gradients, star-face imitations, and oversized beads as decoration.
12 / Show the necklace. Keep the scale.
Contents ↑
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11 / PRODUCT IMAGE DIRECTION
Show the necklace. Keep the scale.
01 / PRODUCT: full open strand, both ends visible.
02 / DETAIL: hands establish fine scale; tips remain small.
Soft warm ground. Crisp highlights. Tiny charms. Consistent hardware. Do not enlarge the earplugs to make them “read.”
13 / Style it like you mean it.
Contents ↑
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12 / LIFESTYLE DIRECTION
Style it like you mean it.
Wardrobe
Crochet, suede fringe, ruffled hems, metallic details, broad belts, and worn-in boots. Layer for dusk.
Casting & mood
Adults with individual style and real-feeling chemistry. Relaxed gestures. Different skin tones, genders, and silhouettes.
Coachella street-style research informed wardrobe. Original fictional campaign; no event affiliation. Sources on campaign.html.
14 / 20 links. Four moods.
Contents ↑
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13 / COLLECTION ARCHITECTURE
20 links. Four moods.
Kaleido
$49
Heartwave
$49
Daydream
$49
Confetti
$54
Peach Fuzz
$49
Moonbeam
$54
Cloud Nine
$54
Sugar Rush
$49
Lilac Haze
$54
Sea Glass
$54
Stardust
$54
Supernova
$59
Orbit
$59
Sun Kissed
$49
Wishful
$54
Blue Hour
$49
Smoke Signal
$49
Deep Tide
$49
Velvet Night
$54
Silver Lining
$54
COLOR CRUSH / DREAM STATE / COSMIC PLAY / AFTER DARK · Five designs per mood. Illustrative USD prices, not offers for sale.
15 / One strand. Exactly two ends.
Contents ↑
Read page notes
14 / THE PRODUCT BRIEF
One strand. Exactly two ends.
The visual construction
One continuous open beaded strand. One small connector at each free end. Two earplugs total. Each: one housing, one short stem, one mushroom tip.
What the renders cannot prove
Choose a real earplug platform before tooling. Validate strand load, snag behavior, connector retention, fit, skin contact, cleaning, and acoustic performance with qualified partners.
Do not attach jewelry to a finished plug unless its manufacturer approves that use. Engineering and IP review remain launch requirements.
16 / A place to find your link.
Contents ↑
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15 / THE DIGITAL EXPERIENCE
A place to find your link.
Discover
Editorial first. Four moods. Twenty visible concepts. Search by name, color, or design.
Explore
Product detail, styled views, zoom, next/previous, and a private on-device mix. No checkout or customer data collection.
Built as a local responsive storefront. All prices are proposed, and all rendered products are concepts.
17 / The feeling starts here.
Contents ↑
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16 / PACKAGING DIRECTION
The feeling starts here.
Ivory outer box / butter interior / pink note / cobalt logo / fine dotted detail. Original AI visualization.
Box, pouch, case, and card are visual proposals. Contents, material choice, dimensions, costs, and sustainability claims are unconfirmed.
18 / Thoughtful, down to the last fold.
Contents ↑
A warm sign-off, without a manufactured personal story.
A proposed insert, not a launched program.
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17 / THE LITTLE OBJECTS
Thoughtful, down to the last fold.
THE NOTE
“A small detail. A whole lot of feeling.”
A warm sign-off, without a manufactured personal story.
THE MEMORY
A place to remember a moment or leave a name.
A proposed insert, not a launched program.
19 / One world. Three formats.
Contents ↑
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18 / SOCIAL SYSTEM
One world. Three formats.
EDITABLE SVG / 1080 × 1080
EDITABLE SVG / 1080 × 1920
EDITABLE SVG / 1200 × 1700
20 / The desert diary.
Contents ↑
Read page notes
19 / CAMPAIGN SYSTEM
The desert diary.
01 / Together
02 / On our way
03 / The essentials
04 / Moonbeam
05 / Small details
06 / Between sets
07 / Blue hour
08 / One more song
A full day, told in eight frames. Keep cast, wardrobe, product color, scale, and connector construction consistent.
21 / Make room for a little connection.
Contents ↑
A familiar detail.
between the sets.
Read page notes
20 / THE BRAND WORLD
Make room for a little connection.
THE MEET-UP
A first hello.
A familiar detail.
THE IN-BETWEEN
The stories that happen
between the sets.
Photograph connection through gestures and shared moments. Give every person their own styling and agency.
22 / Little rituals. No gatekeeping.
Contents ↑Read page notes
21 / FUTURE COMMUNITY IDEAS
Little rituals. No gatekeeping.
Meet me here
A proposed editorial series: friends describe the place they always find each other. Real submissions only, with permission.
The color you came in
A styling story around a mood, a palette, and a favorite detail. Invite different aesthetics; no “right” way to look.
A note for later
Use the connection-card concept for a memory or a friendly introduction. Participation is optional; connection never needs a purchase.
Bring the PLUR values into behavior before putting them on merchandise.
Creative proposals only. No events, partnerships, creators, or community programs have been booked or launched.
23 / A first hello, in five moments.
Contents ↑Read page notes
22 / LAUNCH STORYTELLING
A first hello, in five moments.
01 / Introduce the feeling
Brand film or still: “A little closer.”
02 / Show the detail
Real sample macro: bead scale, charms, connector.
03 / Find your mood
Four collections, styling stories, individual choices.
04 / Show the people
Approved creator and customer stories, with rights.
05 / Explain the product
Verified specs, fitting guidance, pricing, policies.
Proposed content sequence. Replace concept imagery and draft claims before commercial launch. No content has been published.
24 / The next link is a real sample.
Contents ↑brand/source — reproducible builders
brand/assets — logos, templates, imagery
catalog.json — product content
README.txt — preview and handoff
Read page notes
23 / HANDOFF
The next link is a real sample.
Before a commercial launch
Clear the working name and product design. Select the actual plug platform. Validate attachments, fit, dimensions, materials, and performance. Cost the range and approve physical samples.
Then build the business
Confirm production, photography rights, final packaging, care and fitting instructions, policies, taxes, shipping, support, and accessibility. Connect Shopify and payments only after approval.
The kit you have
Outlined SVG logos. Color tokens. Six editable templates. Twenty product concepts. Eight campaign frames and a community concept. Packaging concept. Website source. This book.
Where to edit
brand/brand.json — identity settings
brand/source — reproducible builders
brand/assets — logos, templates, imagery
catalog.json — product content
README.txt — preview and handoff
Luvlinks / V1.0 / Original concept system / 2026. No live store, payment processing, or personal-data collection.
Yours to build with.
Outlined logos, editable SVG templates, color tokens, and the PDF book. This public download contains brand essentials.
Get the brand essentials ↓Just the PDF ↗Original concept system. All renders are AI visualizations. Final product, name clearance, engineering, and commercial setup remain to be completed.